Why Use a REALTOR® When Selling a Home?


A real estate agent can help you understand everything you need to know about the home selling process.


Not all real estate licensees are the same; only those who are members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) are properly called REALTORS®. They proudly display the REALTOR® trademark on their business cards and other marketing and sales literature.


REALTORS® are committed to treat all parties to a transaction honestly, subscribe to a strict Code of Ethics, and are expected to maintain a high level of knowledge of the process of buying and selling real estate.


Real estate transactions are the biggest financial investments of most people’s lives. If you had a significant income tax or legal problem, would you attempt to deal with it without the help of a CPA or an attorney? Considering the small upside cost and the large downside risk, it would be wise to work with a professional REALTOR® when you are selling a home.


If you're still not convinced of the value of a REALTOR®, here are more reasons to use one:



  1. When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace as well as the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

  2. Often, your REALTOR® can recommend cost-efficient repairs or cosmetic work that will significantly enhance the salability of your property.

  3. Your REALTOR® markets your property to other real estate agents and the public. In many markets across the country, over half of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, distributing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, and open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit clients.

  4. Your REALTOR® will know when, where, and how to advertise your property. There is a misconception that advertising sells real estate. NAR studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family, and personal contacts.

  5. Your REALTOR® can help you objectively evaluate every buyer's proposal without compromising your marketing position. The initial sales agreement is only the beginning of a process of appraisals, inspections, and financing – and a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.

  6. Your REALTOR® can help close the sale of your home. Issues may arise between the initial sales agreement and closing (also called settlement). For example, unexpected repairs might be required for financing, or a title problem might be discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing.